Across WhatsApp groups, Telegram channels, and Twitter spaces dedicated to African tech, a well-intentioned but economically devastating belief has taken root. It sounds supportive. It feels logical. But economically, it is completely wrong.
This belief is quietly suffocating African startups before they have a chance to breathe.
The Myth We Need to Kill In Lagos, a user opens a local fintech app to check their balance. They have spent 1,000 Naira on data to do so. In Nairobi, someone browses a Kenyan e-commerce marketplace for an hour. They have consumed 500 MB of their monthly bundle. In Kampala, a student uses a Ugandan ed-tech platform to access learning materials. They have purchased 2,000 UGX of data specifically to study.
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